It’s the moment that comes to every small business owner. You look at the world around you, at your customers, and at the goods and services you offer, and have that Marblehead moment of realization: I need to bring this business into the 21st century.
If you’ve come to this better-late-than-never realization, you may be wondering where to start. We’re here to tell you that making your website mobile-friendly is the most effective way to kick-start your entry into the 21st century.
Mobile devices account for more than 50% of global website traffic. Sometime around 2015, the number of cell phones on the planet actually surpassed the number of people! People are spending more and more time on their devices these days, using them for everything from shopping to holding business meetings to streaming movies. If your site can only be accessed via a desktop, you’re missing out on more than half of the visitors you could be getting with a mobile-friendly site.
In 2015, Google began ranking mobile-friendly sites higher in the search engine results than other sites which can only be accessed on a desktop. If you want your business to remain competitive, you can’t really miss out on the advantage that high search engine rankings can give you. Making your site mobile-friendly gives you a leg up when it comes to your SEO (search engine optimization) because it means you may be one of the first names to pop up whenever someone in your area searches for the items or services you provide.
When mobile use first began to rise so exponentially, many business owners responded by creating two websites, one for use on a desktop and another that was mobile-friendly. But while this might bring you more traffic, it also means twice as much time and energy to manage two websites.
A good solution? Make your website responsive, so that it adjusts automatically to any screen size. That way, you have all the advantages of a mobile-friendly site without the hassle of having an extra site to manage.
Have you ever tried to load a traditional website on your phone? The experience is painful. Loading time is slow, and you have to scroll quite a bit before finding what you came for. Most users don’t want to have to deal with this hassle at all. 88% of Internet users say they won’t come back to a site on which they had a bad experience. Besides that, a poorly designed site which is difficult to view leaves a bad impression about your business.
Let’s be honest. You don’t have a lot of time to spend managing your website. Nor do you have the budget to hire someone to manage it for you 24/7. So it’s in your best interest to make your website as simple as possible to manage. A mobile-friendly or responsive site allows you to make any necessary changes to your site quickly and easily. So try taking your business into the 21st-century and go mobile-friendly. You’ll find it pays off in more clients and a better bottom line.