No matter what industry you’re in, it’s fair to say that expectations of your digital product are evolving. It’s challenging to keep up with the changes.
Whether they’re using an online shopping site, making appointments, or even just visiting their favorite coffee shop, your customers’ expectations are very different from what they were ten, twenty, or even just five years ago.
More tools are available, a wider array of platforms and devices, and the competition becomes ever fiercer.
It is out of this rapidly evolving landscape of customer needs and desires that the field of User Experience (UX) Design has emerged.
The term “UX Design” refers to the whole process of how a user interacts with a product.
Considerations like usability, functionality, pleasure, and efficiency all fall under the domain of UX Design.
The process takes into account every stage of the journey, including marketing, purchase, installation, customer service, and even troubleshooting.
The purpose of UX Design is to evaluate the user’s experience, making sure that it’s seamless, enjoyable, and efficient.
As you can imagine, UX Design incorporates a broad skill set. It requires sound business sense, technical skill, research ability, and knowledge of psychology.
UX Design puts a human face on the technology that you are improving or developing.
The goal is to empower users or customers to accomplish what they came to do with maximum satisfaction and minimum frustration.
A positive user experience will keep customers coming back and spread the word about your product or service.
If your site loads too slowly, busy layout with confusing call to action. These can all contribute to negative and potentially frustrating user experiences that can drive customers away.
We’ve only scratched the surface of what UX Design is and what it can do for your company.
If your curiosity is piqued, consider reading up on Don Norman, the original inventor of the concept.
If you want to keep up with the newest changes in UX Design, it might be worth subscribing to UX Magazine. Membership is free and comes with all the current ideas and trends in the field.
UX Design is a fascinating reflection of the world of technology and marketing. Always keep in mind how the user is going to interact with your product or service. Research, test, and refine. Then repeat the cycle to find the optimal user experience.